Creator-first
For creators at every stage — not just those with the biggest following.
THE STORY BEHIND INFLUOLIST - Since 2025
A little idea.
A big purpose.
Hi, I’m Carly - the founder of Influolist. I started this because I believed creators and brands deserved an easier way to find each other.
01 / HOW IT STARTED
Built from experience.
Driven by purpose.
After seven years working in influencer marketing, I knew how powerful a great brand collaboration could be. But I also saw talented creators struggling to get noticed - and smaller brands facing fees that put influencer marketing out of reach.
In August 2025, I launched Influolist as a passion project with a simple goal: to make opportunities more accessible, transparent and straightforward.
I wanted a place where creators at every stage could discover gifted and paid opportunities, find practical support and put themselves forward, without needing a huge following.
That same belief shapes how we work with brands: meaningful collaborations should feel achievable, personal and worthwhile for everyone involved.
Good opportunities should be open to more people.
02 / WHAT MATTERS TO US
Creator first. Always.
Honest and transparent
Clear expectations, straightforward information and no promises of guaranteed collaborations.
Better connections
Helping creators and brands find partnerships that make sense for both sides.
03 / THE PERSONAL APPROACH
More than a list.
It’s knowing the fit.
The part of this industry I enjoy most is working out who is right for what. A creator can have beautiful content and a smaller audience, yet still be exactly who a brand needs. Equally, a big following doesn't automatically make someone the right match.
Having worked on both sides of influencer campaigns, I've learnt to ask better questions from the start: Who is the brand actually trying to reach? What sort of content feels natural for the creator? And what can realistically be delivered?
That judgement matters to me. I'd rather have an open conversation about what will work than recommend something simply because it sounds impressive. It's how I want Influolist to approach every new brief.
04 / BEHIND THE PARTNERSHIPS
The details make the difference.
Start with the brief
Before suggesting creators, I want to understand what the brand is really hoping to achieve and what success would look like for them.
Look beyond the numbers
Audience, tone, content style and genuine interest matter just as much as reach. The right fit isn't always the biggest account.
Keep it clear for everyone
Good partnerships need realistic expectations, a shared understanding of deliverables and communication that doesn't leave anyone guessing.
05 / FOR OUR CREATORS
Creators are
at the heart of it.
What matters to me is how a collaboration feels from the creator's side, too. There's a lot that goes into making content — coming up with ideas, finding the right angle, filming, editing and sharing something that feels true to you. That effort deserves to be understood.
As Influolist grows, I want creators to feel comfortable asking questions, understanding what's expected of them and deciding whether an opportunity is right for their own content. A gifted collaboration and a paid brief aren't the same thing, and being clear about that matters.
I also want to keep listening to the community. The feedback creators share helps us see what works, what can be easier and where we should focus next. For me, building Influolist isn't only about bringing in more brands — it's about making the experience better for the people creating the content.
Explore membership06 / WHERE WE ARE NOW
One year on.
Still growing.
What started as one idea has become a growing community helping hundreds of creators discover opportunities and connect with brands.
We are still guided by the same principle: be honest, keep things accessible and make the next step clear.
07 / LOOKING AHEAD
Where I want
to take this.
My ambition is to build Influolist into a place creators come back to throughout their journey — not just when they're looking for their next collaboration, but when they want to learn, develop their content and feel part of something.
For brands, I'd love us to become a go-to partner for everything from a first gifting campaign to more ambitious launches and ongoing creator programmes. That means building a brilliant team, improving how we manage campaigns and finding smarter ways to match people with opportunities.
I'd also love to see the community grow beyond the UK over time. That's a longer-term ambition, not a promise about where we are today. Whatever size Influolist becomes, I want to stay close to the creators and brands who helped build it.
08 / BE PART OF THE STORY
Your next chapter starts here.
Whether you create content or represent a brand, we would love to hear from you.
A FINAL NOTE FROM OUR FOUNDER
And this is only the beginning.
When I started Influolist, I had a vision of creating something that genuinely made a difference for both creators and brands.
Seeing how far we've come already makes me incredibly proud, but what excites me most is everything still ahead of us.
I want Influolist to keep growing, creating opportunities and bringing the right people together, without ever losing the personal touch that matters so much to me.
Thank you to everyone who's been part of the journey so far. I can't wait to see what we build next.
Carly
Founder, Influolist
10 / LET'S CONNECT
Get in touch. Let's talk.
Whether you're a creator or a brand, we'd love to hear from you. Send us a message using the form.